A “reverse ICO” is the process by which a traditional business ventures into the decentralized world of digital currency.
Reverse ICOs may look very similar to traditional ICOs at first glance. The company launching the project, rather than the investors themselves, is the primary difference.
A reverse ICO can provide a company with funding, but it has numerous other advantages as well. Older organisations might use this method to establish their own economies within their product services.
An ICO can help decentralize an operation or company ownership across a blockchain in a more efficient way than an IPO for other companies.
Some of the businesses that have taken part in the reverse ICO trend are digital currency exchanges.
It’s difficult to say if this trend will take off in the future, but if ICOs continue to offer lucrative rewards, it’s likely that mainstream companies will be eager to dive in.